Personalized skin care for men, made easy.

Skincare shouldn't feel like work. We make it stupid simple.

Stupid-proof: How do you help man navigate 10,000 products? Build him a Product Match Tool

Our product match tool can handle the laziest of men.

Finding the right skincare products can be a frustrating and time-consuming process. Our product match tool takes the guesswork out of skincare and delivers personalized products straight to your door.

The Product Match Tool

Get a custom-selected product set for $99
Match now
Answer two questions

We keep it stupid simple, don't fret

 Snap two photos

This gives us most of the information we need-one straight on shot and one profile shot

 Checkout

Within 24 hours, our skincare specialist analyzes your information to create a customized skincare routine tailored specifically to your skin.

 Simple returns

Your checkout marks the beginning of our 24 hour custom match process. If there's anything you dislike about the products you receive, you can return them within 14 days at nominal shipping cost.
Answer two questions
Snap two photos
Checkout
Simple returns
Match now

Pre-Selected Kits

These alternatives to the Product Match Kit serve as great starter kits and gift sets.
The Sun Kit: $45
Solid Sun Protection

The Sun Kit: $45

One SPF moisturizer and one lip balm w/SPF 25 provide a personal shield against the sun
Anti-Aging Kit: $55
Cleanser and Skin Protector

Anti-Aging Kit: $55

One sustainably-sourced cleanser and one serum to help any man age with grace

Dermatologist-Driven

Key drivers of our product selection process
Brand-Agnostic

We don't believe one brand can do it all. Our strength is finding the best products from multiple skin care manufacturers and adding those with the greatest efficacy to our line-up. We proudly feature products from the U.S., the U.K., Korea, France, and Japan.

 Natural Ingredients

From naturally-sourced ingredients to reef safe products and sustainable manufacturing practices, our structure lets us rotate new products in to maintain the highest standards of quality.

 Like-Minded Values

Getting our hands dirty-vetting hundreds of products annually, empowers us to be selective not only about the products we offer, but about the values driving the people who make them.
Brand-Agnostic
Natural Ingredients
Like-Minded Values

Daily inspiration

#stupidproof provides endless reminders of why we exist

#stupidproof

The Stupid-Smart Series

Skin insights for the common man
Visit the blog
Building a Youth Corridor
Mar 01, 2023
Building a Youth Corridor
"It’s funny. Men want to maintain their youthful skin but many don't know how. They come into my office and tell me they are using their partner’s products." 
Loopeco comes full circle
Feb 08, 2023
Loopeco comes full circle
"One of the most important aspects of good skincare is to identify and understand your skin type (sensitive, dry, oily, normal combination)."
Dr. Jeffy: Sound Advice
Feb 03, 2023
Dr. Jeffy: Sound Advice
"I recently learned that my husband thought he should only wash his face in the shower. Like he thought there was something wrong washing it outside of a shower. And this man has a wife that is a dermatologist..."
Visit the blog

Get smarter.

If not for you, do it for someone else.

1 in 14 men will develop some form of melanoma by the time they are 50. It's never been easier to develop healthy habits and start taking care of your skin. Whether you purchase products here or somewhere else, do something! Your friends and family will be glad you did.