Stupid-proof: How do you help man navigate 10,000 products? Build him a Product Match Tool
Our product match tool can handle the laziest of men.
Finding the right skincare products can be a frustrating and time-consuming process. Our product match tool takes the guesswork out of skincare and delivers personalized products straight to your door.
Pre-Selected Kits
These alternatives to the Product Match Kit serve as great starter kits and gift sets.The Stupid-Smart Series
Skin insights for the common man
"It’s funny. Men want to maintain their youthful skin but many don't know how. They come into my office and tell me they are using their partner’s products."

"One of the most important aspects of good skincare is to identify and understand your skin type (sensitive, dry, oily, normal combination)."
Get smarter.
If not for you, do it for someone else.
1 in 14 men will develop some form of melanoma by the time they are 50. It's never been easier to develop healthy habits and start taking care of your skin. Whether you purchase products here or somewhere else, do something! Your friends and family will be glad you did.